Fresh + Proper

Logo Design

Adobe Illustrator

Fresh + Proper, Mobile Bar

Context

Fresh + Proper is a small local business located in Maui that runs a mobile bar for private and public events.

The Ask 

Create a logo that will be used for social media, a new website launch, and business cards.

phase one: client meeting 
Clean. Modern. Fresh.
— Kai, owner of fresh + Proper

With each client, I focus on fully understanding their needs and design vision, enabling me to create a logo that aligns with their perspective and supports their long-term growth.

phase two: research and concept development 
phase three: variations
final logo development
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